Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
Social media and the road to thought leadership with Blair Kaplan Venables
Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients which include global wellness, entertainment and lifestyle brands.
As a pioneer in the industry, she has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards, launch their businesses and more. Yahoo! listed Blair as a top ten social media expert to watch in 2021. She has spoken on national stages and her expertise has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global.
Blair is also the #1 bestselling author of Pulsing Through My Veins: Raw and Real Stories from an Entrepreneur and co-host of the Dissecting Success podcast. When she’s not working on the board for her local chamber of commerce, you can find Blair growing the “I Am Resilient Project", an online community where users share their stories of overcoming life’s most difficult moments.
Highlights:
01:10 Blair and Social Media
04:37 Why PR?
05:48 University Life
07:51 Backstory
10:04 Business Struggle
11:13 Passion Project
13:22 New Goal
16:50 What is Stopping You?
18:07 Digesting Success
20:22 Social Media for Personal Brands
24:15 Social Media Experiment
27:13 Social Media Surprise
29:02 Great Publicity
31:00 Get it Done
33:35 Find Blair