Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
Double down on your difference with Stephanie Zhong
Stephanie Zhong is a brand strategist, story coach and inclusion advocate who helps difference making entrepreneurs define their unique brand stories and signature ideas to attract dream clients and grow their impact with ease and joy.
She’s the creator of Own Your Message, a program that teaches you how to bring together unexpected parts of you to create an authentic personal brand that builds instant connections and trust with your ideal audience.
Her mission in life is to empower everyone to make a bigger difference by owning and sharing their difference.
Highlights:
02:33 Meet Stephanie
03:51 Gifts of being Shy
6:30 Telling Stories
08:32 Exploration of Opportunities
11:20 Study what you Love
12:28 Power of Story Telling
13:05 A Job at GE
16:37 Bravery
20:43 Owning your Story/ Double Down on your Difference
24:27 Fear
27:05 Mosaic of Stories
32:27 Ideal Client
36:00 Get in Touch with Stephanie