Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
It helps to be crazy with Maureen Towns
"You don't have to be crazy to support families with mental health and addictions, but it helps." - Maureen Towns
Maureen Towns is the founder and owner of Maureen Towns Consulting, a company designed to help families struggling to care for their loved ones with mental health and addictions issues. She learns the hard way (still), and shares her stories of failure and success to inspire families to rediscover themselves within chaotic and challenging situations. Maureen published her first book Broken Open in 2021 and hosts a podcast by the same name.
Maureen has over 25 years of nursing experience in both public and private healthcare across Canada. Her own family’s struggles with mental illness and addiction transformed her approach to communication, boundary setting, and advocacy, and ultimately led to positive relationships and freedom. Fueled by the lasting positive impact to the many families she’s already helped, her mission is to bring that wholeness, healing, and freedom to families across the world.
Highlights:
01:11 Meet Maureen
03:00 Broken Open
04:53 Kids and Drugs and Alcohol
11:56 Everything Fell Apart
13:00 Parent’s Love
18:57 Mother’s Journey
21:50 Slow Down
27:30 The Right Treatment/ Beginning of Breaking Open
31:50 Get a Life: A Life Separate from my Kids
32:57 Supporting People that you Love
37:29 Dark Humor
41:55 Becoming Me
50:37 Find Broken Open
51:55 Takeaways