Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
Transforming your business and life with Dana Goldstein
Dana Goldstein might be the master of pivot. Her business, Digital Shoebox, evolved from a photo, video and slide digitization company into a video production company she named ChicFlicks. As the business grew, ChicFlicks was absorbed into the Digital Shoebox banner and continued to thrive. And then, pandemic. When a full calendar of video shoots was wiped out, Dana was forced to find another source of income. She pivoted to writing, something she hadn't done since her days as a journalist more than 20 years ago.
Dana believes in the power of pivoting and transforming. She says, "Accept that your true skill may not fill the bank account, but it sure does fill the heart (and keeps you well-stocked with chips for those shitty days)."
Highlights:
00:51 Here’s Dana
04:26 Challenges in Writing
05:04 Journalism: After University
08:01 The Pivot
12:41 Digital Shoe Box
22:54 ChicFlicks
28:42 The Pandemic
40:25 Ghostwriting
43:12 Books Published
44:40 Advice