Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
Make money doing what you love with Sarah Kirkpatrick
Sarah Kirkpatrick owned a successful digital marketing business for 9 years. She closed it down last year at its peak – making 6 figures – to completely change her career and start a new business from scratch in order to find her joy again. Instead of finding a new path, she created one. She open a new consignment decor store in August – something new in Calgary. She is also a home stager and interior decorator.
When Sarah lost her mom 5 years ago, life changed. Her mom was her best friend, biggest supporter, and business coach. When she passed away, Sarah found it nearly impossible to replace her – until she looked inside.
Sarah wants to inspire women to not let fear stop them from making a drastic career change. She encourages women to find new niches and new ways to create a career that feeds their soul's purpose and brings them joy.
Highlights:
01:10 Here’s Sarah
02:21 Burnout
03:57 Good for the Soul Transition
05:7 Interior Design Experience
07:25 AirBnB Design
08:19 Retail Locations
12:26 Good Consignment Item
13:50 Design Lab
15:40 Planning Things
17:09 Looking for a Change?
21:26 Check out Sarah’s Shop and Services