Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
How to tell a compelling story with Denise Summers
Denise Summers helps business owners to solve the mystery of how to tell a compelling story that captures the hearts and minds of their audience. She's like a story detective; she keeps digging to uncover the clues of why your customers should hire you and not your competition.
Denise brings an innate and tenacious curiosity along with her gift for writing to help others to uncover and articulate their true stories and to share them with the world. Her background includes working with a range of clients from start-ups to multi-national companies and her focus today is on working with small to medium sized businesses to help them get better results through better stories.
Previously, she held a number of communications advisory positions in the energy, financial and nonprofit fields. Since 2007, Denise has consulted, helping to tell the stories of and create meaningful change for many organizations in a range of sectors. She is able to adapt her storytelling and writing skills to projects as diverse as a multi-national oil company needing help during a takeover to bring new employees into the future, to ghostwriting the first business book for a successful local HR consultancy (which created significant awareness and attention for the company and resulted in new clients), to media pitching for a First Nations colouring book and journal (several years later, this once bootstrap start-up produces several other products and has expanded into a nonprofit).
World Report for her expertise.
Highlights:
00:52 Business and Storytelling
01:58 The Story to Tell
03:50 Painting the Picture
08:08 Career in Communications
12:12 The Value of Stories
15:00 Being A Ghost Writer
20:33 Leveraging your Book
24:04 Where to Find Denise