Offbeat & On-Brand
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand
Pioneering bone health and saving lives with Jonathan Hafichuk
Jonathan Hafichuk’s first introduction to video was when a family friend gave him a camcorder. He started making videos with LEGO people while John Williams played in the background (anything is cinematic with John Williams).
Later, Jon dove into parkour and began making videos to get the notice of sponsors, which lead to traveling around North America for competitions. After graduating from post-secondary school in Lethbridge, he started online marketing for his parents’ store, where he realized the power of video production in the digital marketing space. When other local businesses saw Jon’s work, they hired him to do the same for them. This was the birth of Symbol Syndication.
In 2017, Jon expanded Symbol Syndication from Lethbridge to Calgary, serving some of the top companies in Canada and even several Global 500 companies.
In 2019, Jonathan was able to take a step back from Symbol Syndication and started running Flagship Business Brokers. With the guidance of a senior corporate lawyer, he helped entrepreneurs buy and sell businesses.
In 2020, Jonathan partnered with two others to launch BioStrong, a unique solution to naturally improve bone density and reverse the effects of osteoporosis.
Highlights:
01:11 Meet Jon
02:45 Family Business
05:07 Symbol Syndication
07:53 Parkour and Video Making
11:18 Getting a Degree and Entrepreneurship
16:03 Flagship Business Brokers
20:09 BioStrong
28.44 Business Expansion
30:35 Patience
32:00 Buy and Sell Business
36:25 Sign Up for a Free Session